An ethical reality check for virtual reality journalism
Virtual reality journalism is with us to stay, and will become even more realistic and immersive as technology improves. Already, virtual reality headsets can put a viewer into a bombed-out town in...
View ArticleMediatwits 170: Will mobile ad-blocking bring nirvana or apocalypse?
The mobile web. We’ve described it as the future of news. Now it’s time to address why “the mobile web sucks.” The reason is pretty simple: ads bog down load times. So it’s no wonder Apple is allowing...
View ArticleNew digital-media planning tool gives retailers, ad agencies easy access to...
The advertising business can’t stop talking about the latest developments in digital solutions, but there are some equally amazing opportunities for another approach that has been overlooked — because...
View ArticleMediatwits 171: Valuations gone wild in media with BuzzFeed, Vox Investments
NBCUniversal has decided to invest $200 million in both BuzzFeed and Vox media. They aren’t the only traditional media company looking to court millennials by investing in established new media brands.
View ArticleMediatwits 172: How engagement editors rise above the social scrum
The days when social media engagement meant assigning an intern to run your feeds are long over. You have to have creativity, analytical skills, reporting capabilities, good judgment and strategic...
View ArticleHow publishers can use LIONshare, a digital-media planning tool
A new digital-media planning platform can help news publishers bring in advertising revenue. RJI and LION Digital Media recently launched LIONshare. The platform lets publishers put their products and...
View ArticleMediatwits 173: Fake traffic, bots hit online advertising
According to a Bloomberg investigation, traffic brokers are willing to sell traffic spawned by bots and virus-infected computers, and websites are gaming the system by selling ads that aren’t seen by...
View ArticleMediatwits 174: Immersive journalism and VR: Limitless potential, many barriers
It may seem like science fiction but wider access to virtual worlds are on the horizon. In fact, with a little bit of cardboard and an Android phone you can visit places like the Grand Canyon right now.
View ArticleMediatwits 175: Twitter's tough moment
Twitter has had quite the roller-coaster ride as a company. It recently made co-founder Jack Dorsey the permanent CEO, and he launched Project Lightning as Twitter Moments. But that shining moment was...
View ArticleMediatwits 176: The new social media election: How 2016 is different
Just how big an effect will social media have on Election 2016 in the U.S.? According to Pew Research, more Americans are using social media to connect with politicians.
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